Unicef

Online Campaign

We worked with the digital division at UNICEF UK on three online campaigns. The first and second campaign depict that every four seconds a child dies before they turn five, but take different approaches. The first campaign is illustrated and highlights the message by showing a five year old's birthday candles go out whereas the second campaign pulls on the heartstrings by demonstrating the shocking facts about child mortality around the world. Both adverts call for charitable donations.

The third campaign is a call for action to unite against the act of child marriages. All the campaigns have been produced in a variety of sizes for use on the web as both animated as well as static gifs. The campaigns can be viewed on numerous websites on the net.

www.unicef.org.uk