19th March 2012
NHS Portsmouth Oral Health Campaign – Photography
We photographed the Oral Heath Campaign for a project designed and developed by Uscreates for NHS Portsmouth. The campaign aims to highlight the minimal cost of £17 for a check up and basic treatment. We had a challenging time shooting this campaign as the Bank of England has very strict regulations on how money is photographed and Photoshop bring up alerts for currency forgery!
The campaign has since been used across many mediums, including bus shelters, beer mats, posters in dental surgeries and leaflets.
Click on the photos to see more of the campaign.