We worked on the Oral Heath Campaign photography for a project designed by Uscreates for NHS Portsmouth. A challenging campaign to shoot as the Bank of England has many technical rules on how money can be photographed. Numerous currency forgery alerts from Photoshop didn't help either!
The campaign aimed to highlight the minimal cost of £17 for a check up and basic treatment. The main limitation to young men accessing NHS dentists was their misconception of the cost of a visit to the dentist. The campaign has been used across many mediums, including bus shelters, beer mats, posters in dental surgeries and leaflets.